Reasons You Should Be Doing Sticker Giveaways

Photo by: Lu • Art // Tattoo

Getting your new business off the ground can be quite a challenge. Among these, none is more daunting than having to build your brand from scratch. There are tons of effective methods for you to market your products and brand. A popular one involves giving away freebies and doing some giveaways. Now, giving away free stuff may sound like a terrible idea at first. There’s actually a lot of benefits from doing so, turning it into a win-win for you and the customers.

But the question now becomes: what should you give away? Some companies get free samples of their products, especially food items. What we recommend, though, is something much simpler: free stickers. These tools are fantastic as they bring a lot to the table. In our blog today, we will be talking about them. We will give you some reasons why you should be doing sticker giveaways and more. 

Here’s why you should be doing it:

Create Content To Share

A sticker is an item that’s inherently sharable to others. Once people get one, they’ll often snap a photo and share it on their social media platforms. This organic way of showcasing your brand helps create buzz around the store and your products. Encouraging customers to use specific hashtags or tags generates the best possible outcome. Try checking out various online trends to see what people are interested in.

The right design idea can be the key to going viral. The more people exposed to your brand, the better it will be for your company. Just make sure that your stickers are getting recognition for the right reason. This could be your ticket into reaching out to a wide audience. Not to mention, you can think of it as a free advertisement for your brand.

Enables You to Valuable Collect Data

Let’s say you are planning to do an event, or maybe you want to release a new product. Looking into what your customers are interested in is crucial. But how do you go about collecting that sort of data? Stickers could be the answer. You could be creative with your approach, creating different themes and options for customers to choose from. You can record and tally each item given away, using the results as the basis of the event/ theme of your new product.

If you are going this route, then we recommend using various materials. You’ll want the stickers to be different from the others, giving the customer an incentive to choose. Try going for a trio of gold foil, holographic, and dome materials. Each one has its own charm, providing another reason for people to choose aside from the design alone. 

Affordable Marketing

It being so affordable is one of the best reasons to use a sticker for giveaways or as freebies. When you compare it to other methods, namely - television and digital ads, this method is much cheaper. Stickers are easy to produce, and the return on the investment is substantial. Using the power of social media and some loyal customers, then you’ll be able to advertise your products smoothly. 

Giving a sticker away presents a unique way for you to build your brand organically. To attract the attention of more people, be sure to make use of different types of stickers. We suggest going for stickers that can be used in their daily lives. Things like car or water bottle stickers would be perfect. As your customers keep using these, they’ll essentially become walking billboards, giving you some free publicity and advertisements.

Final Thoughts

Because of how much people love free things, doing giveaways is always a fantastic idea. There’s no downside as you are generating a lot of buzz no matter what strategy you take. In order to fully succeed, you can combine different ideas together, to achieve something truly special. You shouldn’t limit yourself to a simple sticker campaign if you can, adding to it will strengthen what you already have on hand.