4 Ways You Can Unleash the Potential of Marketing Stickers

Photo by: RHIANE

Marketing is always a challenge, no matter how well your business is doing. Even with large marketing budgets, there is always a potential that the campaign will flop. As such, you'll need to do as much research as possible in order to ensure that your marketing efforts are successful. Now, if you are looking for a different approach to the usual, then you've come to the right place.

Today, we'll be focusing on how to make use of stickers. Yes, you've heard that right; we'll be learning all about stickers. Now you may be saying to yourself why stickers? Well, it's rather simple: Stickers are great marketing tools! Whether it's for custom-branded packaging or something as simple as a sign, there are lots of ways to use a marketing sticker. The topic will focus on how you can unleash these stickers to their full potential. 

Let's get into it:

Build Up Brand Awareness

Every company needs to build their image and brand. For larger businesses, they could simply throw money at the problem and create a massive marketing campaign. Small businesses, however, can't really do that. That's why you have to get creative in building your brand. Using stickers is one of the best ways to do that. Not only do they catch people's attention, but they are extremely affordable as well. A single sticker design can be used in various campaigns. Here's an example: when you use a car sticker, your logo will be exposed to a lot of people. All are for free until you want to change the sticker. You essentially have a travelling, free billboard.

 

Use Them to Boost Social Media Presence

These days, if you haven’t don’t have a social media presence, you are getting left behind. It isn't just about advertising your products and building your brand; you'll want to have a place where customers can easily reach you. A quick DM on Instagram can be so much better than calling your customer help hotline. Not only will customers feel grateful about being able to reach you directly, but they'll appreciate the effort that you put in as well. You can use some QR Code stickers to truly maximize what you have. Don't forget to make use of vinyl materials for high durability.  

 

Use Them to Generate Sales

While not a direct sales tool in the traditional sense, stickers can indirectly contribute. Adding links can help bring traffic to your websites and other social pages. Consider offering limited-edition stickers or exclusive designs to incentivize purchases and create a sense of urgency and desirability. You can also consider this part as another extension of building your brand. The more traffic you generate to your websites and socials, the more likely it is you'll be coming away with a sale.

Build a Strong Community

These days, people will gather around the products they love and support. Having like minded individuals take part in a similar interest can do wonders for your business. It fosters positive brand associations and encourages repeat business. Consider designing stickers that reflect your brand values or evokes strong emotions in the people who see them.

Reading material recommended: Simple Guide to Using Emotional Design

Final Thoughts:

And that's all you should know! Now, stickers shouldn't be your end-all be-all when it comes to the marketing campaign. While these are great, you should always take the time to diversify your approach and strike at all angles to achieve the goal that you've set for yourself!