Since the dawn of humankind, art, and design has played an important part in shaping the world as we know it. Today, businesses use carefully designed brands to succeed in the industry they are in. Having a great packaging design can mean all the difference while selling a product. Today, we are going to talk about a classic debate: Minimalism vs Maximalism.
“Packaging separates your brand from the rest of the competition” - Linkedin
Depending on what kind of business you are in, you will want to design your packaging in a particular way. But, what approach should you take? This guide will talk about the difference between minimalism and maximalism and what advantage each one has over the other. You can use this information to help you decide on what design philosophy you’re going to take.
What Is Minimalism?
First, let’s learn about what minimalism is. Emerging in the 1960s, this design philosophy is rooted in the Modernist movement of art. The mantra of this style is “less is more” and it emphasizes simple yet elegant designs. The colors mainly used for this design choice are on the neutral side.
When going for a minimalist look, designers will often use white and negative spaces to highlight the important parts of the packaging. Doing so makes it easier for customers to see what the product is about without getting distracted.
So, why do people like this design choice? It’s all because of how easy it makes things for the customers. One of the things that people value the most is their time and with a minimalist design, they don’t think to overthink things and get on with their day.
The most popular brand that makes use of the minimalist design is Apple. With their simple logo and packaging, they show that their product is easy to use and uncomplicated.
If you wish to use this type of design choice for your packaging, then transparent stickers can be your best weapon. These stickers are the perfect compliment for packaging that wants to be as simple as possible.
What Is Maximalism?
On the opposite side of the design spectrum, we have maximalism. Rising in the 20th century as a response to minimalism, maximalism is often referred to as “the aesthetic of excess”. This design choice emphasizes loud
colors with attention-grabbing patterns. While minimalism focuses on simple and subtle designs, maximalism
relishes in its extravagance and excess.
While there is a focus on excess, it should be noted that your packaging should never be cluttered. Maximalism allows you to be as loud as possible, as long as you still get the message across. People will still want to know
about the product, so make sure that it doesn't get swallowed up in the colors and patterns you’ve made.
Many brands make use of maximalism to create an image of luxury and tradition. Due to this, maximalism is often found in interior design. A great example of this style would be Victorian-era homes. These homes are filled
to the brim with all kinds of furniture, creating a different story with each one.
For packaging that focuses on a maximalist design, you’ll want something eye-catching like holographic stickers.
These are the perfect choice to draw people’s attention to your products.
Which One Should You Choose?
While minimalism and maximalism are on opposite sides of the spectrum, the focus on both of these styles is
highlighting the details. The purpose of sticker labels and packaging is to provide the customer with information.
So whether you use minimalism or maximalism all depends on your brand image and approach.
Does your logo and brand contain multiple colors and artistic design? Then Maximalism is the way to go. Is your
logo made up of a single wordmark? Minimalism is the way you want to go.
Another thing to consider is what sort of company you are and who you are marketing to. Brands that like to rely
on their history and tradition often use maximalist packaging. If the target audience is mainly millennials, then a
brand will probably use the minimalist approach. This is due to the fact that most millennials prefer minimalist
packaging.
Just remember that good packaging will act as a signal to people that see your product. It is important to do your
due diligence and conduct as much research as possible.
Final Thoughts
Whether you choose a minimalist or maximalist approach, it’s all up to you to figure out how to implement these
design styles. Using packaging stickers can greatly improve the quality of your products in the eyes of consumers.
We suggest that you keep experimenting with different styles and find one that is able to represent you the best.
Moreover, seeking advice and insights from packaging and design experts can provide invaluable guidance in crafting the perfect packaging for your products.
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